This is one of the new ads in a new campaign by MADD (Mothers Against Drunk Driving). The ad is aimed to show how foolish people look as they try to beat the system and get away with driving drunk.
MADD has typically taken the more 'guilt-ritten' path, driven by drama and graphic depiction but chose to add some humour to this campaign.
Okay, so the "Lenny" commercial is pretty funny and yah, he looks pretty dumb. It drives the message home that you look stupid if you try to beat the system
Problem is, not all the ads propose completely crazy ways to get away with driving drunk.
Meet Rob.
Backroads? I'm pretty sure that's most peoples' strategy. And if someone hadn't thought of it before, it plants the idea as a pretty legit plan. So..you're trying to get people to stop drunk driving by showing common ways to beat the system? I think that could backfire.
I think there is a good 'big idea' here - it's pretty stupid to drive drunk and there is no strategy. But showing 'solutions' based on popular anecdotes doesn't seem like the best way to do that.
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