I was in Sobey's the other day and was so shocked by this (see picture). It's the new packaging for Pepsi! And it's red!
What's your take - smart move? dumb move?
My take - Weird move. Now, instead of having a sea of red and a sea of blue to distinguish between colas, it's all red. It's almost like they are trying to get the mindless Coke consumers to accidently grab their packaging in hopes that they can convert the faithful Coke-drinkers. It might sell a few more units, but at what cost to the integrity of the company?
I have always lived with the binary of Coke and Pepsi. Pepsi is Pepsi because it is not Coke. It is part of it's identity that it is not like the other. Now, are they selling out because the other is doing better?
In Advertising class we were discussing what constitutes good advertising - good sales or creative integrity?
What do you think?
4 comments:
Interesting! I'm gonna check this out...it's weird that they'd go red, but I won't comment on it until I've seen it in person.
Good call! I wonder if this really is a textbook example of "If you can't beat 'em, join 'em."
Definitely doesn't make me want to go over to the Pepsi side, though. If I must drink pop, it's gotta be Coke for me.
Odd, indeed! Maybe they're going for a confuse-our-customers campaign. First, change the logo, then change the colors. :P
That looks so weird. I actually want to go out and buy one just to see it up close. We're these made for the Vancouver Olympics?
I guess Pepsi is trying to tap into our patriotism???
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